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Amazon's revenue by geography

Amazon Excels on Home Turf

For a company known to be a global e-commerce leader, Amazon is surprisingly dependent on its home market. According its , Amazon generated two thirds of its revenue in the United States last year. With U.S. sales amounting to $90.3 billion, the company’s domestic business is more than six times as large as its largest international market, which is Germany with $14.1 billion in sales.

What’s even more surprising, given Amazon’s international growth ambitions, is the fact that the company’s dependence on the home market is increasing. The percentage of sales Amazon generates in the United States grew from 61% in 2014 to 66% in 2016. Notably absent from Amazon’s largest international markets is China, where Amazon struggles to compete with local players.

Description

This chart shows where Amazon generates its revenue.

Global Amazon Prime Day shopping volume 2018-2026
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Purchase intent of Amazon Prime Day shoppers in the U.S. 2026
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ChatGPT vs. Amazon Rufus use on Prime Day in the United States 2026
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Amazon monthly share price on the Nasdaq stock exchange 2010-2026
Quarterly global net revenue of Amazon 2017-2026, by product group
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Amazon physical store sales worldwide Q4 2019-Q1 2026

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