ƽ

Beware Snapchat Users: Your Parents Are Coming

Ever since its rise to fame, Snapchat has mainly be known as a messaging app used by teenagers and college kids who had enough of their parents stalking them on Facebook. Now it seems like fun time is about to be over as more and more older users are trying out the popular app themselves.

According to , the percentage of 25- to 34-year-old smartphone users in the United States who use Snapchat has risen from 5 percent three years ago to 38 percent in April 2016. Even for smartphone users aged 35 years and older, Snapchat is no longer uncharted territory. From a business point of view, it is probably a good thing for Snapchat that its user base is slowly growing up. After all, potential advertisers like to target an audience that actually has money to spend.

Description

This chart shows the percentage of U.S. smartphone users using Snapchat.

Daily active users of Snapchat 2014-2026
Premium statistics
Daily active users of Snapchat quarterly 2014-2026, by region
Premium statistics
Snapchat: share of reported content and accounts enforced H2 2025, by violation
Premium statistics
Share of global Snapchat users sharing travel content on social platforms 2025
Premium statistics
Reasons for using Snapchat, Instagram, and TikTok among teens U.S. 2025
Premium statistics
Snapchat: distribution of global audiences 2025, by age and gender

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

ƽ Content & Design

Need infographics, animated videos, presentations, data research or social media charts?