ƽ

E-Commerce

Europeans More Into Temu, Shein & AliExpress

Temu has established itself as one of the most popular Chinese online shops. Data from ƽ Consumer ƽ reveals that between 20 percent and 31 percent of respondents from Spain, France, Germany and the United States had placed orders on the shopping platform between July 2025 and June 2026.

This puts the company slightly ahead of clothing store Shein (16–33 percent) and AliExpress (12–36 percent). Both Shein and AliExpress have many fans in Spain, while French, German and U.S. shoppers frequent them less often. Germans proved even more ardent Temu shoppers than Spaniards.

U.S. respondents used the services less than Europeans. That they have become more expensive due to U.S. tariffs might be a factor behind this. , new ones have been put in place.

The high popularity of Chinese e-commerce platforms continues to put pressure on established retailers in Europe and the United States. Through aggressive pricing strategies and strong marketing, these marketplaces might further expand their market share in the future, potentially resulting in shifting consumption patterns and ongoing debates regarding trade regulations.

ƽ Consumer ƽ is a data-driven market research and analysis tool based on large-scale, representative online surveys conducted across many countries. It provides detailed information on consumer behavior, attitudes, media usage, brand perception and target audiences. Companies, agencies, market researchers, and strategists use it to define target groups, compare markets and brands, monitor trends and specifically tailor campaigns or product strategies to particular consumer segments.

Description

This chart shows the share of respondents who ordered from the following Chinese e-commerce stores in the past 12 months.

Premium statistics
Estimated monthly number of Shein and Temu shoppers Australia 2024
Premium statistics
Online shopping market retail sales volume in China 2015-2025
Premium statistics
Leading online shopping platforms among Gen Z consumers globally 2026
Premium statistics
Preferred starting points for online shopping journeys worldwide 2026
Online shopping transaction value South Korea 2025, by category
Premium statistics
Annual growth of online shopping market GMV in China 2015-2025

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

ƽ Content & Design

Need infographics, animated videos, presentations, data research or social media charts?