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Brand Loyalty

Americans Are Least Loyal to Their Carmakers

In a recent survey by ƽ Consumer ƽ, almost half of Americans said that they were likely or very likely to change their car make on the next possible occasion. Consumers appeared more loyal to their primary bank, smartphone brand, mobile carrier, home and car insurance as well as internet provider, with only around 30 percent saying they were likely to make a switch when it was next possible. At 27 percent, the internet provider was the least likely to be changed.

As part of the same survey, 86 percent said they were actually satisfied or very satisfied with their car make, showing that switching up carmakers has less to do with dissatisfaction and more with trying new types of cars. 80 percent also said they were satisfied with their internet provider. Almost half of respondents said they wanted to purchase a new or used car in the 12 months after the survey. The most commonly owned brands in the United States were Chevrolet and Ford, followed by Toyota, BMW and Honda, according to the survey.

Description

This chart shows the share of U.S. respondents who are (very) likely start using a different brand of the following items/services.

Brand loyalty to spirits brands in the United States 2025
Loyalty to whiskey brands in Brazil 2025
Loyalty to whiskey brands in Germany 2025
Loyalty to whiskey brands in the United States 2025
Premium statistics
Brand loyalty among new-style tea beverage consumers in China 2025
Premium statistics
Brand loyalty among ice cream consumers in the U.S. 2025

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