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Thanksgiving

Thanksgiving E-Commerce Spending in Perspective

The Thanksgiving weekend keeps getting bigger and bigger for U.S. shoppers and retailers alike. According to comScore, Cyber Monday saw about $355 million in e-commerce sales in 2008. Since then, the online shopping splurge has skyrocketed with sales from desktop users hitting $2.28 billion last year.

Black Friday and Thanksgiving itself have also experienced impressive growth in e-commerce sales since 2008, reaching $1.66 and $1.1 billion in 2015 respectively. While this is considerably less than what consumers spend online on Cyber Monday, it still outstrips e-commerce sales on an average day by a healthy margin.

Description

This chart shows Thanksgiving weekend e-commerce sales compared to average daily sales in the U.S.

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Black Friday e-commerce revenue in Brazil 2020-2026
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Black Friday & Cyber Monday online sales in Italy 2018-2025
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Shopping intention on Black Friday in Spain 2025, by product
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Leading items to be bought at Black Friday sales in Australia 2025
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Black Friday weekend: expected offline and online spend in the UK 2025
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Channels driving awareness about Black Friday and Cyber Monday in the U.S. 2025

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