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New ƽ Study

China Is Top Of The Online Fashion World

By 2018, the Chinese online fashion market is forecast to be larger than that of the USA and Europe combined. This according to the latest report from the ƽ Digital Market Outlook. The analysis reveals, with turnover of 126 billion U.S. dollars in 2016, China is already by far the leader for online fashion but by 2018 this turnover is expected to reach 194 billion - eclipsing that of the USA and Europe. The biggest players in China are currently Tmall, JD and VIP.com.

Our analysts also released the "Electronics & Media Outlook" report this week. You can download it for free, here.

Description

This infographic shows projected turnover from online fashion for USA, Europe and China 2016-2021.

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Average online order value for fashion goods in Greater China 2020-2025
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Most influential fashion influencers in China 2025
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Reasons for selecting homegrown fashion brands China 2025
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Local and foreign brand preference of fashion goods China 2025
Per capita gross domestic product (GDP) in China 2025, by region
Most used fashion stores among Gen Z in the UK 2025

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