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Sponsored post by Booking.com

A Majority of Travelers Want To Do More for Sustainability

found that most travelers are willing to do their share for the environment and travel more sustainably. Specifically, travelers want to reduce their energy consumption and waste while they are on holiday. Many have also started to integrate sustainable thinking into their vacation planning, such as to avoid overcrowding and opting for walking, biking, or taking public transport as part of their means of transportation.

Description

This graphic shows that a majority of travelers want to do more for sustainability.

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Impact of brands' sustainability policies on consumers in the U.S. 2026
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Share of consumers considering sustainability in Europe 2026, by product category
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Consumers concerned with sustainability of products in the Netherlands 2008-2025
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Consumers' attention to sustainability of products in the Netherlands 2025 by type
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Sustainability reporting rates of firms worldwide 2011-2024, by region
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Prioritization of sustainability vs. cost in purchase decisions Australia 2026

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