Sponsored post by Booking.com
Most Travelers Consider Sustainability Certifications When Planning Their Next Trip
found that travelers have taken sustainable travel options into consideration for their upcoming vacations. Most of the respondents are interested in travel options with a sustainable certification and would also want to learn more about how a sustainable certification is issued to such options.
Description
This graphic shows that most travelers consider sustainability certifications when planning their next trip.
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Share of consumers considering sustainability in Europe 2026, by product category
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