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Do sustainable accommodations matter to travelers?

Booking.com's annual of global travelers has been tracking tourists’ intent to stay at sustainable accommodations since 2016. In the 2022 study, 78 percent of respondents indicated that they intended to book sustainable accommodation options at least once in the following year. This was a slight decrease from 2021 but an increase from 2020, showing a general upward trend towards a greater willingness amongst travelers to seek out sustainable accommodation options. This positive trend is not limited to environmental sustainability but also local economies and cultures.

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This graphic shows that sustainable accommodations matter to travelers.

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Impact of brands' sustainability policies on consumers in the U.S. 2026
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Share of consumers considering sustainability in Europe 2026, by product category
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Consumers concerned with sustainability of products in the Netherlands 2008-2025
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Consumers' attention to sustainability of products in the Netherlands 2025 by type
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Sustainability reporting rates of firms worldwide 2011-2024, by region
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Global data center managers collecting sustainability metrics 2024-2025, by metric

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