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Meat Alternatives

What Carnivores Will (and Won't) Do for the Planet

The meat alternative market has grown tremendously worldwide with plant-based options soaring to $1.2 billion in the United States alone last year.

The meat-alternative market is experiencing massive growth, though the industry is going to have to keep attracting consumers to their products if growth is going to continue. According to , 98 percent of meat alternative buyers in the U.S. also purchased meat within the last month, widening the competition for meat alternatives.

Nielsen found that consumers would take several measures to reduce or modify their meat consumption to help the environment, giving meat alternatives some edge over its meaty competitors. About six in ten consumers in the U.S. said they would reduce meat consumption for environmental reasons, while only about a fifth said they would become a vegetarian or vegan for environmental reasons. Just under a tenth of respondents did not rule out bugs from their diets, with 8 percent saying they would replace meat-based protein with bug/insect-based protein alternatives.

Description

This chart shows the percent of consumers who are willing to alter meat intake for environmental reasons.

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Production volume of vegetarian and vegan meat substitutes in Germany 2019-2025
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Meat substitute consumers in European countries by vegan/vegetarian diet 2025
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Production value of vegetarian and vegan meat substitutes Germany 2019-2024
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Consumers who regularly consume meat substitutes worldwide in 2025, by country
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Amount of calories of meat and meat alternatives in the United King in 2024, by type
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Amount of protein in meat and meat alternatives in the United Kingdom in 2024

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