ƽ

Holiday Season Shopping

Where Americans Shop for the Holidays

After more than two years of high prices, high interest rates and high economic uncertainty, American consumers would have been excused to cut back on their spending this holiday season. That doesn’t seem to be the case, however, as point towards new spending records this year.

The expects consumers in the U.S. to spend an average of $902 on core holiday items including gifts, decorations, food and other holiday-related purchases this year, up $27 or 3.1 percent from last year's holiday budgets. When it comes to where Americans will be splashing their holiday cash, 57 percent of people said they'd shop online while 46 percent plan to go to a department or grocery store. Discount stores are also a popular shopping destination, perhaps owed to people's need to keep their spending in check.

So while it seems that many Americans like to avoid the crowds and do most of their holiday shopping online, physical stores still have role to play during the year's busiest shopping season. In terms of getting into the Christmas spirit, shopping for gifts at a nicely-decorated store while the store radio plays some holiday classics beats hunting for bargains online every time.

Description

This chart shows where U.S. consumers plan to shop in the 2024 holiday season.

Premium statistics
Share of livestreaming e-commerce in online shopping China 2017-2025
Premium statistics
Online shopping market retail sales volume in China 2015-2025
Premium statistics
Preferred starting points for online shopping journeys worldwide 2026
Premium statistics
Annual growth of online shopping market GMV in China 2015-2025
Premium statistics
Average online shopping cart value in Turkey 2025, by category
Premium statistics
Penetration rate of online shopping in China 2015-2025

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

ƽ Content & Design

Need infographics, animated videos, presentations, data research or social media charts?