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The latest brand value estimations from have Apple still sitting firmly at the top of the pile, with a value of over 184 billion U.S. dollars. Tech in general dominates the list, with exceptions provided by Coca-Cola - in fourth place with an estimated value of 70 billion dollars - and the two car brands Toyota and Mercedes-Benz with 50 and 58 billion, respectively.

According to the report, the biggest year on year growth was seen at Facebook. Mark Zuckerberg's company jumped in brand value by 48 percent. Other big movers were Amazon with 29 percent and Adobe with 19 percent.