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Smart assistants

Smart Assistants Are Getting Smarter

How good is the level of general knowledge possessed by Alexa and other digital assistants? For the second time, U.S. digital agency analyzed the issue by making a selection of assistants answer 5,000 general questions. The best performance was recorded by Google Assistant on smartphones which had an answering share of 77.2 percent, of which just over 95 percent were correct. By comparison, Apple’s Siri answered 40 percent, of which 80 percent were correct. In comparison with the previous year, the learning curve for all assistants is on an upward trend.

Description

This chart shows how well digital voice assistants can answer basic questions.

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Consumers using voice assistants for online shopping worldwide in 2024
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Likelihood of using AI voice assistants for cooking guidance in the U.S. 2025
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Level of comfort with a voice assistant for cooking in the U.S. 2025
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Number of voice assistant users in the United States 2017-2022
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Number of voice assistant users in the U.S. 2022-2026
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Smartphone voice assistant user base in the U.S. 2018-2021, by frequency

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