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Voice Assistants

Always Ready, Rarely Used?

Almost everyone has one, but how many actually take advantage of that assistant we carry around with us every day? According to the , 61 percent of UK smartphone owners don't use their voice assistant. Of the 28 percent that do, the most common reason for use is to search for general information. While the novelty of this technology is still there, 10 percent say they use it for amusement purposes.

Description

This chart shows the share of UK smartphone users that use an assistant app and for which purpose.

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Weekly voice assistant use worldwide Q4 2025, by age and gender
Weekly voice assistant use worldwide Q4 2025, by territory
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Number of smartphones in use worldwide 2016-2026
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Sales volume of smartphones in Germany 2009-2026
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Penetration rate of smartphones in Saudi Arabia 2010-2050
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Penetration rate of smartphones in Israel 2010-2050

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