ƽ

Marketing

Some Europeans Still Sceptical About Personalised Ads

The industry is in high hopes that personalised ads might just be the feature that can make online advertising truly unique and worthwhile. However, this format obviously still spooks people out. Many users don’t like it when ads get up close and personal and follow them around on the web.

Especially in France, people aren’t too fond of their movements being tracked for targeted advertising (39 Percent). The British actually are the least against being served customised content on their journey through the web - then again it’s still a third (33 percent) that don’t want personalised ads. In Germany 38 percent of surfers don’t want to be bothered, .

This chart was first published by .

Description

This chart shows consumer attitudes towards ad personalisation in the UK, Germany and France

Premium statistics
Investment in advertising and net advertising revenues of the media 2018-2025
Premium statistics
Change in advertising spending in the U.S. 2025, by medium
Premium statistics
Advertising expenditure in the UK 2023-2025, by medium
Premium statistics
Advertising investments in relation to GDP in Germany 2018-2025
Premium statistics
Net revenue of the linear TV advertising market in Germany 1998-2025
Premium statistics
Global digital advertising expenditure 2025-2028

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

ƽ Content & Design

Need infographics, animated videos, presentations, data research or social media charts?