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Online Video - A Billion-Dollar Opportunity

According to a report on , Apple is considering producing its own original video programming. While the idea of Apple producing TV shows and possibly movies may sound weird at first, there is a bunch of reasons why such a move would make sense for the world’s most valuable company.

First of all, Apple is expected to unveil a new version of Apple TV next week and there are consistent rumors saying that the company could launch a Netflix-style subscription service along with it. What better way to promote such a service than to offer exclusive content? After all, Apple is sitting on so much cash that it could easily afford a billion-dollar investment in original content if it helps to sell more Apple TVs, iPads and iPhones.

Secondly, the online video market is growing rapidly. As our chart, based on data from ƽ’s Digital Market Outlook, nicely illustrates, the growth potential in online video is much bigger than it is in digital music. Annual revenues from video streaming and downloads are expected to grow by more than $6 billion between 2014 and 2020 – almost four times the expected growth of the digital music market. Considering that subscription-based streaming is the primary growth driver in the online video market, it would make sense for Apple to get into the game before Netflix, Amazon and Hulu can run away with the market.

Description

This chart shows a forecast of digital video / music revenues in the United States.

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Leading video streaming brands United Kingdom 2026
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Combined monthly amount spent on video streaming services in the U.S. 2025
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Share of video streaming users in Canada 2026, by platform type
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Penetration rate of online video usage in China 2020-2025
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U.S. device usage for weekly online video viewing 2025, by age group
Most popular online video type in the U.S. 2025

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