ƽ

Sponsored post by booking.com

Seven Barriers to Tech Adoption in European Hospitality

Three in five European accommodations cite high implementation costs and the complexity of integration with existing systems as barriers to adopting digital technologies and AI, according to the latest results from the 2025 European Accommodation Barometer. The report also takes a deeper look at responses from hoteliers in selected countries. In France and Italy, hoteliers appear more skeptical about the return on investment (ROI) of technological implementations, whereas Polish accommodations seem more concerned with data security.

This exerpt and infographic have been adapted from the 2025 European Accommodation Barometer. The report will be released along with the July 2025 issue of ƽ and Booking.com's Travel & Tourism ƽ Newsletter.

This excerpt and infographic have been adapted from the 2025 European Accommodation Barometer. You can downlod the full report here.

Description

This infographic shows the leading barriers to technology adoption among European hoteliers.

Premium statistics
Consumer Price Index for accommodation services in France 2020-2025
Premium statistics
Turnover index in accommodation services in Czechia 2015-2023
Premium statistics
Accommodation services and hospitality's share in GVA in Hungary 2015-2023
Premium statistics
Per capita consumer spending on accommodation services in Czechia 2000-2029
Premium statistics
China's civil institutions with accommodation services 2024, by type
Premium statistics
Value added by the accommodation services industry in Malaysia 2017-2022

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

ƽ Content & Design

Need infographics, animated videos, presentations, data research or social media charts?