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Sneakers

America's Favorite Sneaker Brands

With estimated sales of more than $25.6 billion last year, the United States is by far the largest sneaker market in the world. According to estimates from ƽ Market ƽ, roughly 400 million pairs of sneakers were sold in the U.S. last year alone, as athletic footwear has long transcended its utilitarian roots and become an essential piece of everyday wear for Americans from all age groups and backgrounds.

According to findings from ƽ Consumer ƽ, Nike is still the most popular sneaker brand in the U.S., as the Oregonian sportswear giant leverages its home turf advantage versus global rival Adidas. The German brand with the three stripes is the third most popular choice for U.S. sneaker owners, behind New Balance. Nike’s Jordan brand, which is likely higher up the list among die-hard sneakerheads, Sketchers and Puma follow suit.

With global sales of $46 billion in the fiscal year ended May 31, 2024, Nike is not only the most popular but also by far the biggest seller of athletic footwear in the world. The company's chief rival Adidas recorded roughly $28 billion in sales in 2023, with the footwear share being lower than Nike's, however.

Description

This chart shows the most popular sneaker brands among sneaker owners in the U.S.

Premium statistics
Canadian quarterly retail sales of women's athletic footwear 2014-2025
Footwear segment revenue of Nike, adidas & Puma 2010-2025
Global footwear sales of Under Armour from 2013 to 2026
Nike's footwear sectors net revenue 2017-2026, by region
Top 5 Footwear online stores in the United Kingdom 2025
Premium statistics
Attitudes toward sneakers among Gen Z in the UK 2025

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