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World TV Day

Action Dominates Movie and TV Viewership

November 21 is World Television Day. Created by the United Nations back in 1996, it was intended to recognize the growing impact television had on informing and educating the general public as well as connecting people around the world and influencing decision-making.

To mark it, we are looking at different nations’ viewing habits. Data from a survey by ƽ’s Consumer ƽ shows how TV audiences have varying preferences based on geography. Where the action & adventure genre was particularly popular among Brazilian, Indian, U.S., French and German viewers, dramas were most popular in South Korea. In the China and Italy, comedy was the most popular genre of movies and TV shows, while Japanese audiences favoured anime.

In the U.S., the next most popular genres were comedies (61 percent), dramas (52 percent), followed by thrillers/mysteries/crimes (49 percent) and horror (46 percent).

Description

This chart shows the most popular TV content genre, by country (% of respondents saying they watch the respective genre).

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Active television subscriptions in India 2021-2028, by type
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TV drama production volume in China 2014-2024
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Viewing hours of drama Emmy nominee series in the U.S. 2023-2024
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Time spent per user on short drama apps worldwide Q1 2026, by region
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Short drama app retention rates worldwide Q1 2026, by region
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LG Electronics global television market share 2017-2025

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