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Online Video Gives Cord-Cutting a Boost

The emergence of online video streaming services like Hulu and Netflix is having a detrimental effect on U.S. cable subscriptions. People availing of these services are far more likely to "cut the cord". 6.5 percent of American households terminated their cable subscriptions in 2013, a figure that rose to 18.1 percent in households subscribing to Hulu or Netflix.

Description

This chart shows the percentage of U.S. households ending their cable subscriptions.

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Leading video streaming brands United Kingdom 2026
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Share of video streaming users in Canada 2026, by platform type
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Proportion of ad-supported video streaming users globally Q3 2025, by platform
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Leading paid video streaming services Japan 2024
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Major video streaming services United Kingdom 2025, by subscription rate
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Combined monthly amount spent on video streaming services in the U.S. 2025

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