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Consumers Want Smartphones to Be Big or Cheap

The upside to Apple's everlasting patent brawl with Samsung is that every once in a while some interesting internal documents surface that grant us a rare look behind the scenes of the most secretive company in the world. This week an came to the public attention, in which Apple concedes that consumers want what Apple currently doesn't have: smartphones that are either large (>4 inch) or cheap (<$300). The fact that Apple realized it was a mistake to ignore the big-screen trend for so long is all but proof that this year's new iPhone will indeed feature a larger screen as rumours have suggested for some time now.

We've recreated the chart that shows why Apple has changed course on big-screen smartphones.

Description

This chart breaks down smartphone sales growth in 2012 by screen size and price.

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Apple iPhone smartphone market share worldwide quarterly 2007-2026
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Apple iPhone sales revenue quarterly 2007-2026
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iPhone's share of Apple's net sales quarterly FY 2009-2026
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Most popular iPhone models in the United Kingdom 2026
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Leading iPhone apps worldwide 2025, by revenue
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iPhone depreciation in the U.S. 2026, by model

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