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GDPR

News Pages Are Abandoning Third-Party Ad Trackers

With the GDPR in force, the way is changing how advertisement performance is tracked on European news sites. According to a the usage of third-party cookies decreased in Europe by 22 percent per page while third-party domains decreased by 4 percent since the GDPR became enforceable. However, reactions to new data regulations highly differ from country to country: In Germany for example habits did not really change while in France and the UK marketing decision makers decide to purge this tracking methods.

Description

The chart shows the change of third-party domains and cookies per page (April - July 2018)

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