How Twitter matters to news sites
Twitter matters to different media outlets in different ways. For news sites it can be a formidable tool to spread breaking news and backgrounders. Rather unsurprisingly, different tweeting strategies yield different results. 鈥淭here is no 鈥檚ecret sauce鈥� for digital publishers looking to improve their success on Twitter,鈥� a report by parse.ly concludes.
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Effects of differing Twitter strategies for news content
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