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Italians Spend The Most Time In Front Of The Mirror

GfK conducted to find out how much time people in different countries spend on personal grooming. They found that women spend an average of nearly five hours a week on bathing, shaving, dressing, hair and make-up compared to just over three hours for men.

The majority of people stated that they make all that effort in order to feel good about themselves. The second major reason is to make a good impression on people they meet for the first time. Italians tend to spend the most time in front of the mirror, according to GfK, averaging 5.6 hours in total. Italian men spend 5.0 hours on personal grooming compared to 6.2 hours for women. In Britain, men and women spend less time focusing on their personal appearance - 3.7 and 5.4 hours respectively.

Description

This chart shows the average weekly time spent on personal grooming worldwide (hours).

Premium statistics
U.S. direct investments in Italy 2000-2025
Government spending in Italy 2024, by expenditure function
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Italy: house price index Q1 2015-Q1 2026
Number of homicides in Italy 2011-2025
Average annual salary in Italy 2000-2024

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