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Baby food

China Is the Global Market for Infant Formula

China is the biggest market worldwide for baby milk and infant formula. In 2024, ƽ Market ƽ estimates that sales will reach almost $17 billion in the country. The second biggest market, the United States, is far behind at just $6.2 billion. However, per-capita spending was higher in the U.S. and actually lowest in China out of the top 5 biggest markets. Numbers by UNICEF show that the use of formula is more widespread in more developed countries and has also become typical in China's burgeoning middle class, while it hasn't caught on everywhere in the nation - explaining the lower per-capita spending. Like in other nations, and urban Chinese women were found to have the highest exposure to respective advertising messages in a . Due to its high price, the global market for baby formula is large at almost $54 billion.

The above survey also names Vietnam as a country saturated with such marketing. It was identified as the fifth biggest formula market by ƽ, while another Asian nation, Indonesia, came in rank 3. Out of the top 5, Vietnam exhibited the highest estimated per-capita spending on infant formula given that estimates say only 17 percent of babies there are exclusively breastfed for the first six months of their lives. Overall, bottle feeding ratios were lower in East Asia and the Pacific than in Eastern Europe, North America or the Middle East, but higher than in South Asia, Eastern Africa or the world average, according to UNICEF.

Description

This chart shows the revenue of baby milk/infant formula sales per country in 2024 (in billion U.S. dollars).

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Unit sales of the leading U.S. baby formula (powder) brands 2016
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Market share of the leading U.S. baby formula (powder) companies 2016
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Share of baby formula sales in the U.S. in 2016 and 2017, by sales channel
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Baby formula market compound annual growth rate (CAGR) in Europe 2012-2014
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Global baby formula sales volume growth rate by country 2012-2014
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Unit sales of the leading U.S. baby formula (powder) companies 2016

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