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The US Remains the Largest Domestic Travel Market

In 2024, international visitor numbers in the U.S. are . While this is certainly cause for celebration on the road to post-pandemic recovery, the U.S. Travel Association warns that a full recovery is still out of reach until 2026, citing lower visitor spending, a strong US dollar, and long visa wait times as hurdles to ongoing growth. But this news is only a small setback for a country where around 80% of tourism revenue comes from domestic tourism and is forecast to generate $100 bn USD in 2024 from this segment alone.

Description

This infographic shows the 2024 domestic leisure travel spend of selected countries compared to 2019.

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Domestic tourism spending in Germany 2024-2035
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Domestic tourism spending in Italy 2024-2035
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Domestic tourism spending in France 2024-2025
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Domestic tourism spending in the EU 2024-2035
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Domestic tourism revenue distribution in China H1 2025, by residence
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Tourism expenditure by domestic travelers in Japan 2015-2025

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