global tobacco epidemic
The State of Tobacco Prevention
More than 7 million people are killed from tobacco each year, according to the (WHO). Of these, 1.6 million people do not use tobacco directly themselves, but are exposed to it second-hand.
While these figures are still high, progress has been made in terms of countries adopting health-promoting policies to try to curb their populations’ tobacco usage. In the WHO’s 2025 on the global tobacco epidemic, the organization notes that now some 6.1 billion people live in countries where at least one of the six best practice measures promoted by the WHO (MPOWER) for tobacco control has been introduced - that's over 75 percent of the world's population.
A total of 110 countries have introduced measures that require graphic health warnings, while 25 countries have adopted a plain packaging policy to reduce the appeal of cigarettes. Meanwhile, the implementation of anti-tobacco mass media campaigns has stagnated and 40 countries have not yet adopted any of the MPOWER measures at best-practice level.
Description
This chart shows the share of WHO countries that have implemented the following tobacco control measures (in %).
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