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Plastic pollution

Most Shoppers Don't Avoid Plastic Packaging

, the world can expect to generate 408 million tons of waste by 2040. If nations around the world successfully adapted their systems, including getting better at reusing plastics and improving their processes for sorting recycling, then this total could be brought down to 216 million tons.

While multiple surveys show that there is overwhelming global support for a ban of some single-use plastics and consumers have also repeatedly claimed that the topic is important to them, ƽ data shows that this is not necessarily trickling down all the way into shopping behaviors. According to a survey carried out by ƽ Consumer ƽ between April 2025 and March 2026, only between a third and a tenth of shoppers in most surveyed countries say that they avoid plastic packaging when buying food. This rate was especially low in Japan, known for its high use of single-use food packaging, at 7 percent. It stood at just 17 percent in the United States. India was one of the outliers of the survey. There, almost half of urban respondents said they had an eye on the matter. A comparably high level of respondents said the same in Vietnam, potentially showing that in countries where supermarkets still play a smaller role in daily shopping, plastic waste can be considered more by consumers.

The survey also reveals something about the nature in which respondents answer questionnaires. When asked if they actively try to reduce harmful packaging, many people tend to respond that they do. This is called social desirability bias, meaning that respondents might exaggerate their positive deeds in order to feel better about themselves. The answers displayed in the chart are from a multi-pick question in which respondents could pick all options that apply to them from a list of food consumption statements. Despite being free to check all boxes, many respondents focused on a few central statements, disregarding some of the desirable, but potentially less true behaviors.

Description

This chart shows the share of grocery shoppers who base their purchase decisions on whether the packaging is recyclable.

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Global plastic packaging market size 2023-2035
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Recycling volume of plastic in China 2018-2025
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Recycling rate of plastic packaging waste in the European Union 2010-2023, by country
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Recycling rate of plastic packaging waste in the European Union 2010-2023
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Revenue of selected plastic packaging companies worldwide 2025
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Global market value of sustainable plastic packaging 2025-2035

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