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The move away from traditional television viewing is well under way in the UK. As new data from shows, in 2018, 43 percent of people watched less TV compared to 2017. At the same time, 41 percent said they were now watching more videos via streams or downloads. As our chart illustrates, meeting in the middle are 23 percent of UK viewers who are making the switch - reducing their traditional TV consumption and increasing their time streaming and downloading. As further data from Audience Project shows, the most popular streaming services in the UK are Netflix, BBC iPlayer and Amazon Prime Video.