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Global Tourism

Around the World in 10 Hashtags

According to , inspiration for the next getaway for millennials often comes from an awe-inspiring picture on social media. Many cited the “instagramability” of a location as a for travelling to a certain city or landmark.

Which landmarks get the most attention on Instagram? According to analysis conducted by , the landmark with the most hashtags in 2018 is Central Park, coming in at close to 6 million hashtags. Central Park is trailed by the Eiffel Tower and Times Square for most hashtags of 2018. The top ten Instagram landmarks are concentrated in three major countries: The United States, the United Kingdom and France. The Burj Khalifa, the world’s largest man-made structure, is the only top ten Instagram landmark from the Middle East, with a little under 2.5 million tweets in 2018 so far.

Description

This chart shows the top landmarks based on number of Instagram hashtags received in September 2018.

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Countries with the highest inbound tourism receipts worldwide 2019-2024
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International tourism receipts worldwide 2006-2025
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Global travel and tourism expenditure 2019-2024, by travel type
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