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Saudi Arabia has legally allowed the first wave of women to begin driving this past Sunday. issued a decree in September of 2017 allowing women to apply for a driver鈥檚 license.

Thousands of women have already registered for a license, with that number expected to grow into 2020. The Mecca province is projected to have the highest number of female drivers within the next two years, numbering just shy of a million female drivers.

Women pose a new market for car sales. By 2025, car sales are projected to grow by about 9 percent in Saudi Arabia. The addition of Saudi women into the car market promises to be a profitable change, fueled by the goals that aim to diversify the economy, lessening Saudi Arabia鈥檚 economic dependence on oil.

The social and economic success of this reform will be contingent on tempering conservative backlash to this major modernizing effort. A month before the driving ban was lifted, many women鈥檚 rights activists鈥攊ncluding those campaigning for women鈥檚 right to drive鈥攚ere arrested.