ƽ

Brands

Many Consumers Distrust Advertising and Brands

Brands are increasingly seen as part of a detached establishment. According to, it's not just politicians and the media who the general public seems to have grown increasingly weary of. This trend in distrust can also be observed in the relationship between the consumer and brands. According to the poll, almost 70 percent of British from the age of 16 years upwards say they distrust advertising and more than 40 percent don't just lack faith in advertising but distrust the brands themselves.

Description

This chart shows the share of British consumers over the age of 16 years who distrust brands (in percent)

Premium statistics
Brand trust score of news media among users in Turkey 2026
Premium statistics
Chile: trust in news brands 2026
Premium statistics
Argentina: trust in news brands 2026
Premium statistics
Mexico: trust in news brands 2026
Premium statistics
Trust score in news media brands Malaysia 2026
Premium statistics
Brand trust in news media among users in Hungary 2026

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

ƽ Content & Design

Need infographics, animated videos, presentations, data research or social media charts?